A bright match-three game rebuilt for better performance, ads and analytics.
- Project
- Casual mobile game
- Year
- 2025
- Our role
- Unity, 2D
The challenge
An existing live game suffered from long load times and crashes on low-memory phones, hurting retention and ad revenue.
Our approach
- 01
Profiled and fixed memory spikes, moving content to Addressables.
- 02
Redesigned the UI for one-handed play with clearer rewards.
- 03
Integrated mediated ads and analytics events to measure every change.
- -60% load time
- -75% crash rate
- 2x content capacity
The outcome
Load time and crash rate dropped sharply, and the game gained room for new content.